Can NJ Be a
2007-02-R3
(Copyrighted
2007
by Don M. Tow)
Many people may immediately answer this question with
a big no, and some people may even laugh at the naiveness of the person
raising this question.
As a resident of NJ for over 28 years and who
on many occasions have pondered what to show out-of-state friends and
relatives visiting us, I have also always answered this question in the
negative.
However, recently after returning from a vacation
cruise in the Caribbean and just as the plane was flying over NJ and almost
ready to land at
First of all, NJ has several mega attractions:
These are well known, although the Statue of
Liberty/Ellis Island may often be associated with
Each one of these could have significant appeals to a
broad spectrum of visitors.
Furthermore, with the possible exception of the
last one in the above list, each attraction is worth multiple visits, so
that a NJ resident who has already visited the attraction can still enjoy
the visit when accompanying an out-of-state visitor.
The Grounds for Sculpture is a wonderful
sculpture museum (both indoor and outdoor) that one can spend a very
enjoyable half-day or full-day with the whole family.
Unfortunately, it and perhaps also the Edison
National Historic Site are like well-kept secrets, even for long-time NJ
residents.
In addition to the above mega or near-mega attractions, NJ also has many
other major or potentially major attractions:
Even though Branch Brook Park has significantly more
cherry trees than
As we can see from the above lists, there is a large
variety of attractions that can attract tourists to spend a few enjoyable
days in NJ.
The attractions include:
Another advantage that NJ can offer is that its small
size allows a visitor to visit most if not all of these attractions
relatively easily.
For example, a visitor staying in central NJ
will be within one to one-and-a-half hour drive of most if not all of the
attractions.
So what has kept NJ from being a major tourist state?
Some of the major attractions are not
applicable all year round, such as the Jersey shores, the
I believe that the major reason is the lack of
publicity and marketing and the belief that NJ can be a major tourist state.
To illustrate this point, I use some of my
personal experiences.
The Grounds for Sculpture has existed since
1992.
I have been a continuous resident of NJ since 1980
(and also a NJ resident for another two years earlier), yet I didn’t hear
about the Grounds for Sculpture until 2004, and I heard about it from a
relative, not from the public media.
Furthermore, many of our friends have also
never heard about it until recently when we told them.
Similarly, until recently we and many of our
friends have never heard of Branch Brook Park,
If NJ wants to become a major tourist state, then
up-and-down the NJ political and business leadership, it must believe that
NJ can be a major tourist state and act on that conviction.
An extensive, long-term, major marketing
campaign needs to be launched to let people (including NJ residents) know
about the many attractions of NJ.
Then many of the potential mega/major
attractions can become real mega/major attractions.
-------------------------------------------------------------------------------
Comments (or questions) from
readers are welcome.
Please specify whether you want to share your comments with only the author
of this website or with the other readers. If it is the latter, your
comments will be posted in the appropriate "Comments" page.
Please send them via an email to
[email protected].